Calculating the cost of doing business and what you need to charge
Work out how many hours it takes to do the average job
Phone calls/ pre production
Gear prep
Travel
Photoshoot
Previews
Post Production/ Editing/ billing
Work out how much time you have to work each week
Schedule in other commitments/ study/ work/ family/ exercise/ sleep etc/ book keeping/ admin/ education/ marketing/ getting work/ whats left?
How many weeks you want to work per year
What holidays do you want?
When is it not possible to work?
How many jobs can you do each week/ each year
Work out your business costs
Rent/ Gear/ Insurance/ Subscriptions such as software / Power bills
Phone/ Internet/ Car/ Fuel/ Service/ Marketing/ Website/ courses and education/
Assistants/ retouching/ accountant/ accounting software/ computers/ maintenance
Work out your personal costs
Rent or Mortgage/ groceries/ medical/ Insurance/ Childcare/ Home maintenance/ Gym/ haircuts/ clothes/ pets/
eating out/ entertainment/ saving/ investments
Work out the salary you want to make plus expenses for business and divide by the number of jobs you can do in a year
Another way to work it out is to work out the weekly cost of doing nothing and never charge less than that