When Melbourne-based stone masons, URBI, got in touch and told me about their ‘choose your own adventure’ style website, I knew that I was in for an adventure of my own.
They were seeking shots of their products that would look as good on their website as in the pages of a glossy magazine. At URBI, you design and they build – so I had to create pictures of their colour and style options for mixing and matching. Adding to the excitement, we had just one day to shoot, a limited props budget and my South Yarra studio was swarming with killer bees (just kidding) – but seriously, the pressure was on.
So how did we do it?
By ‘we’ I mean myself, Lucas Melbourne who developed the concept and provided creative direction and Bek Shepard (who selected the props and styled the shoot). We shot everything white-on-white, adding colour to each scene during post-production. We built and painted our white set the day before the shoot and then placed key URBI pieces and props in the space.
Since I was able to add colour to the table legs and walls post-shoot, I’ll be able to modify URBI’s range with new colours as it changes. Because our props budget was limited, we hired just one of each chair and then duplicated them around the tables. These tricks and others (which I’ll take to my grave!) helped us achieve our objective of making URBI shine on-time and on-budget. It was a pleasure working with them and you should definitely check them out.
Concept development and creative direction by Lucas Melbourne, lucasmelb.com